Brand Manager
About the role
No Relocation Assistance Offered
Job Number #175387 - Del.Miguel Hidalgo, Mexico City, Mexico
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values - Caring, Inclusive, and Courageous - we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
ABOUT THE ROLE
Are you passionate about premium skincare, innovative marketing, and making a real impact on brand growth? Join our dynamic team as a Brand Manager for Filorga!
In this role, you will be the key driver of local marketing execution, bridging global vision with impactful local activations. You will collaborate closely with our global team in France to adapt international brand guidelines and bring high-profile launches, events, and campaigns to life across local markets. From orchestrating major medical congresses and Filorga Days to managing a robust digital and influencer strategy, you will shape how our brand connects with healthcare professionals, influencers, and consumers!
If you thrive in an inclusive, courageous, and caring environment where your strategic creativity and data-driven mindset can shine, we would love to welcome you to our team!
MAIN RESPONSIBILITIES
Global Lineage & Local Execution: Partner closely with international teams to localize innovation strategies, brand positioning, and product launches effectively.
Events & Congress Activation: Define and execute the strategy for key brand events, Filorga Days, medical congresses, and in-clinic activations - determining the optimal timing, format, and channels to drive brand engagement.
Digital & Social Media Strategy: Lead organic and digital social media presence across Instagram, TikTok, Facebook, and LinkedIn. Collaborate with digital teams and agencies to produce engaging, high-quality content aligned with business objectives.
Analytics & Performance Tracking: Monitor, analyze, and optimize digital performance metrics (ROI, CTR, conversion rates, views) to identify high-performing channels, including organic medical influencer partnerships.
Budget & Resource Management: Oversee a significant marketing budget, ensuring optimal allocation and measurable return on investment across all campaigns and events.
End-to-End Campaign & Inventory Coordination: Work in tandem with Sales and Logistics to manage event materials, sampling strategy, promotional items, and product inventory required for events and activations.
Cross-Functional Collaboration: Partner across internal teams (Sales, Digital Commerce, PR, Supply Chain) and manage external agency relationships to ensure seamless execution and consistent brand messaging.
BASIC QUALIFICATIONS
Completed Bachelor’s degree.
5+ years of experience in brand management, marketing execution, or social media/influencer strategy.
Demonstrated experience in the Fast-Moving Consumer Goods (FMCG/CPG), skincare, beauty, or skin health sectors.
Strong proficiency in social media platforms and analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics, Emplifi, or similar).
Proven experience managing large marketing budgets and driving ROI-focused campaigns.
Availability and willingness to travel nationally and internationally.
Advanced project management, analytical, and cross-functional communication skills.
PREFERRED QUALIFICATIONS
Master’s degree or MBA.
Experience adapting global brand guidelines to local markets.
Expertise in working with medical/dermatology influencers, healthcare professionals, or specialized congresses.
Proven track record in public relations, agency management, and high-impact brand partnerships.
Demonstrated commitment to working collaboratively in a diverse, equitable, and inclusive team culture.
Our Commitment to Inclusion
Our journey begins with our people - developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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