Patient Value Partner Hematology (Marketing Plans Strategist)

Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt.

Die Position

The Patient Value Partner is responsible for the engagement of all activities related to the brand assigned through different levels of their life cycle, covering all specific steps associated to patient’s journeys.

Your Responsibilities

Provides input to the Chapter Head for strategy definition, but also its periodic adaptation, depending on the changes that have occurred in the external environment or whenever it is needed.

Takes the proper actions to implement the brand strategy in order to maximize the use of the brand, for relevant patient population, achieving the Company objectives.

Collaborates in the Chapter to ensure the relevance of his/her brand strategies and the achievement of overall goals.

Working cross-functional with other Chapters.

Initiates the budget proposals and participates in the pre-budget discussions.

Responsible for the resource allocation within the product promotion activities for assigned brands.

Identifies and recommends new channels for product promotion.

Develops and maintains high standard of product knowledge and updated information refers to all matters related to the product promotion and commercialization.

Actively supports the field force on product information, key messages and company’s strategies regarding the assigned brands.

Actively participation in allocated Squad, with higher expertise and knowledge on the brand/disease area, but also with overall perspective on all activities driven inside the squad.

Proactive market research and analysis covering trends, competitiveness, innovative tools, specific to customers promotion or/and from other agile markets.

KOL’s engagement with solid product knowledge, consultancy over the product space and interactions.

Active presence and contribution to products comities internal and external.

Who You Are

You hold a University degree in natural sciences, Medical, Pharmacy, Chemistry, or Biology. Business related degree would be an advantage

You built more than 5 years of work experience in marketing (product management)/or similar in the Pharmaceutical industry

You built in-depth knowledge of competitive activity in the pharmaceutical/ biotechnology industry

You built excellent product and marketing knowledge within the hematology and hemophilia therapy areas

Proven track record of effective decision-making, and proven financial analysis, planning and reporting capabilities. Moreover, advanced knowledge of Microsoft Office suite: Excel, Word, and PowerPoint

You are strategic thinker who brings analytical and problem-solving skills, scenarios and risks/opportunities mind set to growth products perspective

Advanced organisational and time management skills, and ability

You are a self-motivated team player who excels in cross-functional collaboration

You have excellent communication skills and high sensitiveness to local conditions

You are creative, curious, and flexible at adopting new methodologies and exploring new business areas

You are fluent in English and Romanian languages, both written and spoken

Wer wir sind

Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern.

Gemeinsam können wir eine gesündere Zukunft gestalten.

Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.